Trifiletti, R. (2002), `Strategic Marketing: The Coca-Cola Company vs. Pepsi Co', European Journal Of Marketing, Volume 12, Number 4, pages 138-175
Business Growth Strategies
MacLaughlin, S. (2001), cited in Trifiletti, R. (2002), `Strategic Marketing: The Coca-Cola Company vs. Pepsi Co', European Journal Of Marketing, Volume 12, Number 4, pages 138-175
Business Growth Strategies
Gingerich, Owen. "The Scale of the Universe: A Curtain Raiser in Four Acts and Four Morals." Retrieved November 12, 2003 at http://adsbit.harvard.edu/cgi-bin/nph-iarticle_query?bibcode=1996 PASP..108.1068G&db_key=AST&page_ind=0&plate_select=NO&data_type=GI Gingerich, Owen. "The Scale of the Universe: A Curtain Raiser in Four Acts and Four Morals." Retrieved November 12, 2003 at http://adsbit.harvard.edu/cgi-bin/nph-iarticle_query?bibcode=1996 PASP..108.1068G&db_key=AST&page_ind=0&plate_select=NO&data_type=GI
Astronomical Distance Ladder
"Company Information." (2005) Pepsi World. Retrieved 28 Jul 2005 at http://www.pepsi.com/help/company_info/index.php
Pepsi Cola
The Coca-Cola Company : the code of business conduct. Coca-cola. Retrieved 25, 2005 from Web site: [9]http://www2.coca-cola.com/ourcompany/pdf/business_conduct_codes.pdf
Business Overview: Coke and Pepsi
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