Uncles, Mark D., Dowling, Grahame R., and Hammond, Kathy, "Customer Loyalty and Customer Loyalty Programs." University of New South Wales School of Marketing Working Paper 98/6, University of New South Wales Web site. 27 Nov. 2004.
Loyalty Programs
Defining Policy Formulation. The Public Policy Web (2001) Retrieved on July 4, 2005, from http://www.geocities.com/~profwork/pp/formulate/define.html
Obesity and Policy
Laurette Dube and Leo M. Renaghan, "Building Customer Loyalty -Guests Perspectives on the Lodging Industry Functional Best Practices (Part I)", Cornell hotel and restaurant administration Quarterly, August 1999, pp. 20-23
Customer Loyalty in the Hotel Industry
Author not available, 1998, Profits from Loyalty Time (November 9), 12
Employee Loyalty
Abrams, Rhonda. "Creating Customer Loyalty." Inc. Jan. 2003, Inc.com. 27 Nov. 2004. <http://www.inc.com/articles/2003/01/25082.html>.
Loyalty Programs
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