Khermouch, Gerry & Green, Jeff (2001, July 30). "Buzz Marketing: Suddenly This Stealth Strategy Is Hot--but It's Still Fraught with Risk." Business Week On-line. Retrieved on May 22, 2005, from http://www.businessweek.com/magazine/content/01_31/b3743001.h
Brand Identity Standards
Zellner, Wendy. "JetBlue." Business Week On-line. (2003, November).
The Aviation Industry and the Environment
Khermouch, Gerry & Green, Jeff (2001, July 30). "Buzz Marketing: Suddenly This Stealth Strategy Is Hot--but It's Still Fraught with Risk." Business Week On-line. Retrieved on November 24, 2004, from http://www.businessweek.com/magazine/content/01_31/b3743
Marketing
Zellner, Wendy (2003, November). JetBlue. Business Week On-line.
The Airline Industry
Zellner, Wendy (2003, November). JetBlue. Business Week On-line.
Technology in the Airline Industry
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