Database Marketing essays

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	1	DATABASE MARKETING Definition by WordNet
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Marketing Technology
Examining three new trends in the way companies market their products - database marketing, sales force automation and virtual reality. — 2,410 words; 12 sources; MLA
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Direct Marketing Campaign
An examination of what a direct marketing campaign is and how it is implemented in practice. — 1,985 words; 4 sources; APA
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Object-Oriented Database Management Systems (OODBMS)
This paper discusses the marketing problems of Object-Oriented Database Management Systems (OODBMS). — 835 words; 5 sources; MLA
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Marketing Strategy: Automobile Association (AA-U.K.)
This paper describes a direct marketing strategy for the Automobile Association (AA) of the U.K. entitled 'Just AASK'. — 3,905 words; 9 sources; APA
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Relationship Marketing and Small Shop Retailing
Looks at the use of relationship marketing for small shop retailers and suggests a strategy for implementation. — 6,370 words; 10 sources; APA
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	3	Sources list for DATABASE MARKETING
	Cooper, Lee G.; Baron, Penny; Levy, Wayne; Swisher, Michael; Gogos, Paris. (1999). PromoCast: a new forecasting method for promotion planning. Marketing Science, Summer v18 i3 p301(16) Retrieved on August 16, 2004 from UOP Library, Infotrac Database. Forecasting Methods Lin, Caixue, "Object-Oriented Database Systems: A Survey." 3 Apr. 2003. 16 Feb. 2004. <http://66.102.7.104/search?q=cache:xvK2D-dP73QJ:www.cse.ucsc.edu/~lcx/cour ses/cmps277/cmps277-project.pdf+%22OODBMS+market+growth%22&hl=en&ie=UTF-8>. Student Network Re Object-Oriented Database Management Systems (OODBMS) Padgham, J. (2003, 17 March) War Threat Drives Down London Stock Market. Evening Standard. Retrieved 20 March 2003 from Business Source Premier on-line database. Financial Markets Nivola, P. S. (2002, Spring). Energy independence or interdependence? Integrating the North American energy market. Brookings Review, 20, 24+. Retrieved June 9, 2005, from Questia database, http://www.questia.com. North American Commerce Nowlin, Michael. "Edith Wharton and the Matter of Contexts." Studies in the Novel. 2001. Ebsoc Database. Ebsco Database. Site Accessed March 08, 2004. <http://search.epnet.com/direct.asp?an=4723038&db=aph> â€œThe Museâ€™s Tragedyâ€