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Customer Relationship Management
Swift Ronald S. (2000), Accelerating Customer Relationships----Using CRM and Relationship Technologies. Prentice-Hall.
Customer Relationship Management
Bielski, Lauren. 2001. "Making the customer relationship work." ABA Banking Journal, 93(3).
Relationship Marketing
CRM: Customer Relationship Management. 30 Jan. 2005. <http:// www-1.ibm.com/solutions/businesssolutions/doc/jsp/indseg/crm/.>
Relationship Marketing
Customer relationship management. TechTarget. Retrieved May 17, 2005 from Web site: http://searchcrm.techtarget.com/sDefinition/0,,sid11_gci213567,00.html
Sales Management
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