Customer Relationship Marketing essays

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	1	CUSTOMER RELATIONSHIP MARKETING Definition by WordNet
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Kingspan and Relationship Marketing
A discussion of customer relationship marketing (CRM) strategies in reference to the Kingspan company. — 1,978 words; 10 sources; APA
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Relationship Marketing and the Customer Factor
An overview of relationship marketing and its emphasis on the customer factor. — 3,250 words; 8 sources; MLA
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Relationship Marketing
Examines the benefits of using relationship marketing in business, using the home loan company, Countrywide, as a case study. — 3,316 words; 9 sources; MLA
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Relationship Marketing and Consumer Behavior
An exploration of relationship marketing and its limitations in truly meeting consumer needs. — 3,355 words; 10 sources; APA
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Relationship Marketing-Strategy Oriented and Technology Driven
This document discusses relationship marketing and its various applications across industry. The principles of relationship marketing are first explored followed by a review of how relationship marketing is utilized in the marketplace. The tendency ... — 4,250 words; 5 sources; APA
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	3	Sources list for CUSTOMER RELATIONSHIP MARKETING
	Ohung, Sungmi and Mike Sherman. 2002. "Emerging Marketing: Companies don't need state-of-the-art tools, huge volumes of customer information, and armies of experts to use continuous relationship marketing effectively." The McKinsey Quarterly, 62+. Relationship Marketing Gronroos, C. (1994). From marketing mix to relationship marketing: Towards a paradigm shift in marketing. Asia-Australia Marketing Journal, 2(1), 9-29. Customer Satisfaction Swift Ronald S. (2000), Accelerating Customer Relationships----Using CRM and Relationship Technologies. Prentice-Hall. Customer Relationship Management Don't get stuck in these customer satisfaction ruts. (2003) Report on Customer Relationship Management) Institute of Management & Administration, September 1. Retrieved July 9, 2004 from www.highbeam.com. Customer Service Srinivasan, S. (2004). Customer relationship management: its dimensions and effect on customer outcomes. Journal of Personal Selling and Sales Management, 9, p. 1-20. Operations of K2 Skis