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Stanley A. Brown(2000), Customer Relationship Management: A strategic Imperative in the world of e-Business. John Wiley & Sons Canada, Ltd.
Customer Relationship Management
Srinivasan, S. (2004). Customer relationship management: its dimensions and effect on customer outcomes. Journal of Personal Selling and Sales Management, 9, p. 1-20.
Operations of K2 Skis
CRM: Customer Relationship Management, [Online]. Available from: <http://www-1.ibm.com/solutions/businesssolutions/doc/jsp/indseg/crm/.> [Retrieved August 15, 2005], 10 paragraphs.
United Kingdom's Automobile Industry
Stone, Martha. "Amazon.com Mends Its Ways." ZDNet E-Business Newsletter. February 9, 1999. http://www.zdnet.com/enterprise/e-business/stories/0,5918,2206080,00.html
E-commerce and Amazon.com
Romance with E-business Strategy: Integrating E-business Strategy. Strategic Marketing Research Team. Retrieved from http://www.etstrategicmarketing.com/smMay-Jun3/art3.html Accessed on 14 April, 2005
Nestle
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