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Parker, R. G. (2003). How to Profit by Safeguarding Privacy: CPAs Can Help Businesses Boost Customer Relations and, at the Same Time, Meet Regulatory Requirements. Journal of Accountancy, 195(5), 47+.
Enterprise-Wide Networking
Silverthorn, A. (January 2001). CRM Cultivates Customer Relations. Business Solutions. Retrieved March 27, 2006 from [2]http://www.businesssolutionsmag.com/Articles/2001_01/010104.htm
Enhancing Business Decisions
Srinivasan, S. (2004). Customer relationship management: its dimensions and effect on customer outcomes. Journal of Personal Selling and Sales Management, 9, p. 1-20.
Operations of K2 Skis
CRM: Customer Relationship Management, [Online]. Available from: <http://www-1.ibm.com/solutions/businesssolutions/doc/jsp/indseg/crm/.> [Retrieved August 15, 2005], 10 paragraphs.
United Kingdom's Automobile Industry
Mclaughlin Michele (2001), Your face to the Customer:What if it is wrong? Managing CRM risks. Information System Control Journal .
Customer Relationship Management
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