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Mclaughlin Michele (2001), Your face to the Customer:What if it is wrong? Managing CRM risks. Information System Control Journal .
Customer Relationship Management
Silverthorn, A. (January 2001). CRM Cultivates Customer Relations. Business Solutions. Retrieved March 27, 2006 from [2]http://www.businesssolutionsmag.com/Articles/2001_01/010104.htm
Enhancing Business Decisions
Parker, R. G. (2003). How to Profit by Safeguarding Privacy: CPAs Can Help Businesses Boost Customer Relations and, at the Same Time, Meet Regulatory Requirements. Journal of Accountancy, 195(5), 47+.
Enterprise-Wide Networking
CRM: Customer Relationship Management, [Online]. Available from: <http://www-1.ibm.com/solutions/businesssolutions/doc/jsp/indseg/crm/.> [Retrieved August 15, 2005], 10 paragraphs.
United Kingdom's Automobile Industry
CRM: Customer Relationship Management, [Online]. Available from: <http://www-1.ibm.com/solutions/businesssolutions/doc/jsp/indseg/crm/.> [Retrieved April 20, 2005].
Marketing for Competitive Advantage
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