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Srinivasan, S. (2004). Customer relationship management: its dimensions and effect on customer outcomes. Journal of Personal Selling and Sales Management, 9, p. 1-20.
Operations of K2 Skis
Glanz, B. A. (1994). Building customer loyalty: How you can keep customers returning. New York, New York: Irwin Professional Publishing.
Customer Service
Donogh, J. (2000). Customer Loyalty--From the Customer's Perspective. Retrieved June 24, 2005 from the World Wide Web: <http://www.refresher.com/!loyalty2.html>.
E-Commerce in China
Homer. "The Odyssey". The Harvard Classics. trans. Andrew Lang, and S. H. Butcher. At: javascript:"<HEAD><TITLE> </TITLE></HEAD><BODY%20LEFTMARGIN=0%20TOPMARGIN=0%20MARGINHEIGHT=0%20MA RGINWIDTH=0><a%20href=http://servedby.advertising.com/click/site=000003
The ‘Tall’ Tales of Odysseus
Uncles, Mark D., Dowling, Grahame R., and Hammond, Kathy, "Customer Loyalty and Customer Loyalty Programs." University of New South Wales School of Marketing Working Paper 98/6, University of New South Wales Web site. 27 Nov. 2004.
Loyalty Programs
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