Mill, John Stuart. "Utilitarianism". Copyright Monarch Notes, 1 Jan 1963 http://www.msu.org/ethics/content_ethics/texts/mill/mill_utilitarianism.html
Utilitarianism
Glanz, B. A. (1994). Building customer loyalty: How you can keep customers returning. New York, New York: Irwin Professional Publishing.
Customer Service
Uncles, Mark D., Dowling, Grahame R., and Hammond, Kathy, "Customer Loyalty and Customer Loyalty Programs." University of New South Wales School of Marketing Working Paper 98/6, University of New South Wales Web site. 27 Nov. 2004.
Loyalty Programs
Donogh, J. 2000, Customer Loyalty--From the Customer's Perspective, [Online]. <http://www.refresher.com/!loyalty2.html>. [Retrieved August 15, 2005], 5 pages.
United Kingdom's Automobile Industry
Wikipedia S.v. "Wilbur Mills" http://en.wikipedia.org/wiki/Wilbur_Mills
The House Committee on Ways and Means
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