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Locating Youth Culture as a Marketing Perspective
An examination of youth culture as a target market. — 2,000 words; 3 sources; MLA
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Youth Culture v. Youth Market
An analysis of the youth culture versus the youth market in the music and clothing industries. — 2,025 words; 2 sources;
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Target Marketing in Foreign Countries
This paper discusses ethical and cultural factors for target marketing in foreign countries. — 10,355 words; 40 sources; APA
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"Culture and Consumption" by Grant McCracken
A summary of "Culture and Consumption II: Markets, Meaning and Management" by Grant McCracken. — 2,000 words; 6 sources; MLA
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International Marketing--Dragons Don't Wear Nikes
A discussion on international marketing strategy with a focus on Nike. — 2,925 words; 7 sources;
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Sources list for CULTURE DAMAGE FROM MARKETING DESTINATIO
  
 
Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing

Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>.
Marketing Communications

Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing

Gronroos, C. (1994). From marketing mix to relationship marketing: Towards a paradigm shift in marketing. Asia-Australia Marketing Journal, 2(1), 9-29.
Customer Satisfaction

"Business ethics and global marketing client confidentiality statement" Retrieved from http://pwebs.net/marketing/ethics/marketing_and_advertising_ethics.htm Accessed on 23 January, 2005
B2B and B2C Ethics