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CULTURE AND MARKETING Definition by WordNet

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Sources list for CULTURE AND MARKETING

Sundaram, D.S. EXPLORING THE RELATIONSHIPS AMONG ORGANIZATIONAL CULTURE, CUSTOMER SATISFACTION, AND PERFORMANCE. Retrieved December 25, 2004, from Mississippi State University. Web site: [2]http://marketing.byu.edu/htmlpages/ccrs/proceedings99/webster.htm
Cultural Values and Personal Ethics

Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing

Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>.
Marketing Communications

Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing

Gronroos, C. (1994). From marketing mix to relationship marketing: Towards a paradigm shift in marketing. Asia-Australia Marketing Journal, 2(1), 9-29.
Customer Satisfaction

 

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