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Ideology And The Cult Of Personality In China
The following assignment is for a second year East Asian studies course. The topic of the assignment is the cult of personality in China. The assingment basically argues that China has always been hindered by a political system based on the idea of a ... — 2,000 words; 4 sources; MLA
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Brand Revitalization
A review of an article by Merrilees on brand evolution and brand revitalization. — 1,000 words; APA
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Consumer Behavior and Unilever's Dove Brand
An analysis of Unilever's successful repositioning and growth of the Dove brand. — 1,642 words; 14 sources; APA
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A Narrative/Comparison and Contrast Essay
This paper comprises a narrative essay and a comparison and contrast essay. — 1,500 words;
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Admissions Essay: The Power of Travel
A admissions essay on travel to China. — 675 words;
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Sources list for CULT BRAND ESSAY
  
 
Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm
Brand Names Versus Generics

Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67.
Consumer Behavior Study in International Banking

Hart, Susannah. (1998). The Future for Brands. In Brands: The new wealth creators. London: Macmillian Press Ltd.
Brand Names Versus Generics

Park, J. W. & Kim, K. (2001). "Role of Consumer Relationships with a Brand in Brand Extensions: Some Exploratory Findings", Advances in Consumer Research, Vol. 28, pp. 179-185.
Marketing and Branding

Tragos, William H. International Branding. In Brands: The new wealth creators. London: Macmillian Press Ltd.
Brand Names Versus Generics