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Business Models for Electronic Markets by Paul Timmers, Electronic Markets, Vol. 8, No. 2, 1998.
E-Business Models

Kotler, P. (1980). Marketing - Crossing Over: Marketing East is East. U.K.: UWE Art, Media & Design. Available from: http://www.watershed.co.uk/east/index.html Accessed 6^th February 2005
Advertising and Sales Promotion

Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing

Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>.
Marketing Communications

Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing

 

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