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Splichal, Slavko, Hanno Hardt's "Tsnnies, Public Opinion, and the Public Sphere" in Ferdinand Tsnnies on Public Opinion: Selection and Analyses, by Slavko Splichal and Hanno Hardt (trans.), (Maryland: Rowman & Littlefield Publishers, 2000), pp. 49-110
World Public Opinion

Public Relations Society of America. (2002). About public relations. The Public Relations Profession. Taken October 12, 2004, from the Public Relations Society of America. Web site: http://www.prsa.org/_Resources/Profession/index.asp?ident=prof1.
Public Relations

Stone, J. D. (2005). Public relations and public responsibility. Public Relations Quarterly, 50(1), 31.
Public Relations and Johnson & Johnson

Splichal, Slavko, "Publicity, Democracy, and Public Opinion" in Public Opinion & Democracy: Vox Populi-Vox Dei?, (New Jersey: Hampton Press, 2001), pp. 21-53
World Public Opinion

Pharma Publications. (2005). Fact Sheet: Pharmaceutical Patent Incentives. Retrieved March 10, 2005, from Pharma Publications Web site: http://www.phrma.org/publications/publications/17.06.2003.746.cfm
The Pharmaceutical Industry