IEG. (2001). "IEG sponsorship report." Sponsorship.com, 20 (24): 4-5; From: Kelley & Kowalczyk, (2003), "Cause marketing: Opportunities for assisting exempt organizations and sponsors."
Cause-Related Marketing
Supply Chain Management Review (2000, September, 1) `Creating Value Through Supply Chain Integration', Available: http://www.manufacturing.net/SCM/article/CA151843?text=creating+value (Accessed: 2004, February, 16)
E-Business' Impact on Supply-Chain-Management
Nonaka, I. and Takeuchi, H. (1995). The knowledge creating company-how japanese companies create the dynamics of innovation. Oxford: Oxford University Press.
The Making of a Strong Leader
Lesney, Mark S. (1998). "Creating a Central Science-History of Color Writing." Today's Chemist at Work, September 1998, 7 (8), 67-68, 71-72. Retrieved on April 9, 2004 from http://pubs.acs.org/hotartcl/tcaw/98/sep/creat.html
Chromatography
Shockley-Zalabak, P., & Morley, D. D. (1994). Creating a culture: A longitudinal examination of the influence of management and employee values on communication rule stability and emergence. Human Communication Research, 20, 334-355.
Organizational Rewards System
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