Archibald, R. D. and Villoria, R. L. (1966) Network-based management systems (PERT/CPM), Wiley, New York,.
Critical Path Method (CPM)
Zellner, Wendy. (2004). Will Walmart.com Get It Right This Time? Business Week.
Marketing Strategy of Wal-Mart Retail Chain
Anderson, D., Bailey, B. (1998, May 7). Marketing through new media. Background Reading http://www.walmart.com/toys?path=0%3A4171&dept=4171 http://www.kbtoys.com/toys/index.html/style/toys/place/ajus?lid=ToysTab&lpos=tab6 http://www.amazon.com/exec/obidos
Aggressive Pricing
Wal-Mart Web site. (2004). Retrieved from the Internet at: www.walmart.com.
Marketing Strategy of Wal-Mart Retail Chain
Reuters (2004). "Wal-Mart Seeks to Repair Image in Calif." Los Angeles. Sept.23 2004 http://story.news.yahoo.com/news?tmpl=story&u=/nm/20040923/us_nm/retail_walmart_dc_3 "Wal-Mart Watch." (2002-2004). [3]http://www.walmartwatch.com/
Wal-Mart’s PR Strategies
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