Cosmetics Brand Extension Thesis essays

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	1	COSMETICS BRAND EXTENSION THESIS Definition by WordNet
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The History of Lush Cosmetics
A review of the history of the British cosmetic enterprise, Lush Cosmetics. — 675 words; 3 sources;
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Marks and Spencer: Brand Stretching
A study examining the Marks and Spencer brand (M&S), to show whether or not M&S can stretch their brand onto new areas. — 16,388 words; 36 sources; MLA
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Brand Loyalty and Lifetime Revenue
A look at the importance of brand loyalty. — 2,070 words; 6 sources; APA
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Brand Revitalization
A review of an article by Merrilees on brand evolution and brand revitalization. — 1,000 words; APA
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Nike Gym Extension Product
A marketing plan for the Nike extension gym product. — 1,000 words; 1 sources; MLA
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	3	Sources list for COSMETICS BRAND EXTENSION THESIS
	Park, J. W. & Kim, K. (2001). "Role of Consumer Relationships with a Brand in Brand Extensions: Some Exploratory Findings", Advances in Consumer Research, Vol. 28, pp. 179-185. Marketing and Branding Milewicz, J. & Herbig. P. (1994). "Evaluating the Brand Extension Decision Using a Model of Reputation Building", Journal of Product and Brand Management, Vol. 3, No. 1, pp. 39-47. Marketing and Branding Lane, V. and R. Jacobson. (1995). Stock Market Reactions to Brand Extension Announcement: The effect of brand attitude and familiarity. Journal of Marketing, 59(1):63-77. Customer Relationship Management (CRM) Weitz, B. A. (1991). "Role of Product Knowledge in Evaluation of Brand Extension.", Advances in Consumer Research, Vol. 18, Issue 1., pp. 407-413. Marketing and Branding Van Osselaer, S. & Alba, Joseph. "Locus of Equity and Brand Extension." Journal of Consumer Research. Vol. 29, March 2003. Managing Marketing Communications