or in terms of product diversity. BIBLIOGRAPHY Thompson, A. (2003). Krispy Kreme Doughnuts, Inc. Cases In Strategic Management. University of Alabama Press. Executive Summary Krispy Kreme doughnuts is a company with a rich history of on-the-go expansion a
Krispy Kreme Doughnuts
Tutor2u Limited. (2004). Core Competencies. Retrieved from the Internet at: http://www.tutor2u.net/business/strategy/core_competencies.htm
Tesco
Stein, A. (2004), Krispy Kreme: Diets hurt doughnuts, Retrieved May 7, 2004, from CNN Money website: http://money.cnn.com/2004/05/07/news/midcaps/krispy_kreme/
Food, Drink, and Consumer Demand
Explanation of core competency. Accessed from http://en.wikipedia.org/wiki/Core_competency on October 24, 2003
Evolution of Corporate Strategy
Krispy Kreme Announces Record Fourth Quarter and Fiscal 2004 Results. 10 Mar. 2004. AOL Business News. June 28, 2005 <http://aolsvc.news.aol.com/business/article.adp?id=20040310060209990018>.
Krispy Kreme Doughnuts
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