"The `Coca-Cola' Brand and Sponsorship" Business 2000: Case Study. Retrieved from [1]http://www.business2000.ie/cases/cases/case6.htm Accessed on 15 January 2005
Marketing Mix
Mafia Crime Cases [2]http://www.ipsn.org/court_cases/court_cases.htm
Miranda Rights
Smyth Ross T. & Co. Vs. T.D. Bailey & Co. (1940) All ER 60 (HL) available at: http://ourworld.compuserve.com/ homepages/pntodd/cases/cases_s/smyth_t.htm
International Sales Contracts
The Automobile Market. (1991). Retrieved November 7, 2004, from http://www.ceeman.org/ctivities/Cases/case 991.html
Japanese and European Automobiles
Thompson, A.A. & Strickland, A.J. (2003). Strategic Management: Concepts and Cases. Case 28: Southwest Airlines. McGraw-Hill: New York, NY.
Adaptive Business-Level Strategies in Airlines
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