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Stern, Barbara B. "Asian-Americans: television advertising and the "model minority" stereotype." Journal of Advertising. June 22 1997. Retrieved August 2 2005 from HighBeam Research Library Web site.
Media and Minorities
Adler, Richard P., Lesser, Gerald, & Meringoff, Laurene. (1981). The Effects of Television Advertising on Children. Lexington, MA: Lexington Books.
The Sociology of Television
Kunkel, Dale, and Wilcox, Brian. "Television Advertising Leads to Unhealthy Habits in Children." APA Online. 23 Feb 2004. < http://www.apa.org/releases/childrenads.html>.
Advertising to Children
Weaver, D.T., Oliver, M.B. (2000). Television Programs and Advertising: Measuring the Effectiveness of Product Placement Within Seinfeld. Paper Presented to the Mass Communication Division at the 50^th Annual Conference of the International Communication
Product Placement
Goldman, B. (1996). Fordism. Representations of Work in Television Advertising. Retrieved March 2, 2004 from Lewis and Clark College. Web Site: http://www.lclark.edu/~soan221/fordism2.html
The Fordist, Neo-Fordist, and Post-Fordist Society Models
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