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CONSUMER PERCEPTION OF ADVERTISEMENT IN SITCOMS Definition by WordNet

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Sources list for CONSUMER PERCEPTION OF ADVERTISEMENT IN SITCOMS

Conant, Jeffery S., & Kelley, Craig A. (1991). Extended Warranties: Consumer and Manufacturer Perceptions. Journal of Consumer Affairs, Vol. 25.
Warranty

Jun, Minjoon and Zhilin Yang. (2002). Consumer Perception of E-Service Quality: From Internet Purchaser and Non-Purchaser Perspectives. Journal of Business Strategies, 19(1):19.
Library Services Performance

Parasuraman, A., Zeithaml, V. A. and L. L. Berry, L. L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1):12.
Library Services Performance

Iizuka, Toshiaki. (2004, September). What Explains the Use of Direct to Consumer Advertisement for Prescription Drugs? The Journal of Industrial Economics, Vol. LII, No. 3, 353.
The Prescription Drug Debate

Iizuka, Toshiaki. (2004, September). What Explains the Use of Direct to Consumer Advertisement for Prescription Drugs. The Journal of Industrial Economics, Vol. LII, No. 3, 353.
The Prescription Drug Debate

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CONSUMER PERCEPTION OF ADVERTISEMENT IN SITCOMS essays

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