Buy vs. build: Six steps to making the right decision http://techrepublic.com.com/5100-6296-1038857.html April 22, 2002
Decision Making Process
Turkington, C., & Kaplan, E. F., (1994). Making the prozac decision: A guide to antidepressants. United States of America: RGA publishing group Inc.
Prozac and Anti-Depressants
Greenleaf, E. & Lehmann, D. 1995, 'Reasons for Substantial Delay in Consumer Decision Making,' Journal of Consumer Research, vol. 22, pp. 186-199.
Internationalization of Branding
Archee, R. and Whitty, M. (2003). Making the right decision: Real-time versus asynchronous online interaction. Paper presented at ED-MEDIA 2003 World Conference on Educational Multimedia, Hypermedia and Telecommunications, May 23-28, 2003, Honolulu, Hawai
Internet Dating
M., Mcduffie, R. S., and L. M. Smith. (1991). Here's an Expert System-Based Support Tool for Making Accounting Decisions. The CPA Journal, 61(10), 83.
Technology: Is It Moving Too Fast?
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