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Chang, Y. (2001) Theories of persuasive communication and consumer decision-making. Nonverbal communication. Retrieved July 19, 2005, from http://ciadvertising.org/student_account/fall_01/ad v382j/utamychang/1st_assignment/Preface_content.htm
Stereotypes and Racism

Wolfe, Kent. "Understanding the consumers purchasing decision process." College of agricultural and environmental sciences. 2004. University of Georgia. <http://www.agecon.uga.edu/~caed/consumerpreferences.pdf>
The Consumer Purchase Decision Process

Greenleaf, E. & Lehmann, D. 1995, 'Reasons for Substantial Delay in Consumer Decision Making,' Journal of Consumer Research, vol. 22, pp. 186-199.
Internationalization of Branding

Walsh, Gianfranco, Vincent-Wayne Mitchell, and Thorsten Hennig-Thurau. "German Consumer Decision-Making Styles." Journal of Consumer Affairs 35.1 (2001): 73. Questia. 1 Nov. 2003 <http://www.questia.com/>.
Cross Cultural Differences in Creative Advertising

Ganzach, Y. & Schul, Y. (1995) The Effects of Accessibility of Standards and Decision Framing on Product Evaluations. Journal of Consumer Psychology, 4(1), 61. Retrieved August 7, 2005, from Questia database, http://www.questia.com.
Organic Foods Purchase