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Park, J. W. & Kim, K. (2001). "Role of Consumer Relationships with a Brand in Brand Extensions: Some Exploratory Findings", Advances in Consumer Research, Vol. 28, pp. 179-185.
Marketing and Branding
Keller, K. 2003, 'Consumer Evaluations of Brand Extensions,' Journal of Marketing, vol. 54, no.1, pp. 27-41.
Internationalization of Branding
Czellar, S. 2002. Consumer Attitude Toward Brand Extensions: An Integrative Model and Research Propositions, Section HEC 40, Boulevard du Pont-a'Arve, 1211 Geneva 4, Switzerland.
Brand Extension in the Food Industry
Aaker, D.A. &Keller, K.L. 1990. Consumer Evaluations of Brand Extensions. Journal of Marketing, 54 (1), 27-41.
Brand Extension in the Food Industry
Westberg, K.J. (2004). "The impact of cause-related marketing on consumer attitude to the brand and purchase intention: A comparison with sponsorship and sales promotion." Australian Digital Thesis Program, Griffith University. Retrieved February 20, 2005
Cause-Related Marketing
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