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CONSUMER ADVERTISING Definition by WordNet

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Sources list for CONSUMER ADVERTISING

Mintzes B, Morris L. Barer, 2003, `How does direct-to-consumer advertising (DTCA) affect prescribing? A survey in primary care environments with and without legal DTCA', CMAJ;169(5): 405-412.
Lifestyle Drugs

Stern, Barbara B. 1997. "Advertising Intimacy: Relationship marketing and the services consumer." Journal of Advertising, 26 (4), 7+.
Relationship Marketing

Thompson, Craig. Why media matter: toward a richer understanding on consumers' relationships with advertising and mass media. Journal of Advertising; 3/22/1997.
Automobiles and the Film Industry

Lancaster, Kent M. "Teenage exposure to cigarette advertising in popular consumer magazines: vehicle versus message reach and frequency." Journal of Advertising. 9/22/2003; Pp.
Alcohol and Cigarette Advertising

Braun-LaTour, Kathryn A., & LaTour, Michael S. (2004). Assesing the long-term impact of a consistent advertising campaign on consumer memory. Journal of Advertising, 33, 2,
Marketing for Small Businesses

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CONSUMER ADVERTISING essays

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A look at the need for integrating advertising with other promotional techniques as underlined by the changing character of the market, in which consumers buy less for necessity and value than the influence of media images they see everyday. -- 2,521 words; 20 sources; MLA
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