Consumer Advertising essays

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	1	CONSUMER ADVERTISING Definition by WordNet
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Chinese and Direct-to-Consumer Advertising
An analysis of the effects of direct-to-consumer advertising on first and second generation Chinese immigrants in America. — 2,564 words; 10 sources; APA
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Advertising in the US and Europe
A review of five articles that demonstrate the challenges of American companies advertising in Western Europe. — 1,208 words; 4 sources; APA
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Advertising and Women
This paper looks at body image, female sexuality and debt within the field of advertising. — 1,692 words; 13 sources; APA
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Females and Advertising
An analysis of the usage of female imagery in advertising throughout history and its effect on society. — 20,013 words; 124 sources; MLA
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Marketing, Advertising and Public Relations
A look at the role of advertising, marketing and public relations in making sales in business. — 750 words; 4 sources; APA
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	3	Sources list for CONSUMER ADVERTISING
	Mintzes B, Morris L. Barer, 2003, `How does direct-to-consumer advertising (DTCA) affect prescribing? A survey in primary care environments with and without legal DTCA', CMAJ;169(5): 405-412. Lifestyle Drugs Stern, Barbara B. 1997. "Advertising Intimacy: Relationship marketing and the services consumer." Journal of Advertising, 26 (4), 7+. Relationship Marketing Thompson, Craig. Why media matter: toward a richer understanding on consumers' relationships with advertising and mass media. Journal of Advertising; 3/22/1997. Automobiles and the Film Industry Lancaster, Kent M. "Teenage exposure to cigarette advertising in popular consumer magazines: vehicle versus message reach and frequency." Journal of Advertising. 9/22/2003; Pp. Alcohol and Cigarette Advertising Braun-LaTour, Kathryn A., & LaTour, Michael S. (2004). Assesing the long-term impact of a consistent advertising campaign on consumer memory. Journal of Advertising, 33, 2, Marketing for Small Businesses