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The US Soft Drink Industry
World of Information Report (2004) `The Market for Soft drinks in Thailand' Retrieved from http://worldofinformation.safeshopper.com/39/1238.htm?547 Accessed on 25 April 2004
Soft Drink Industry in Thailand and U.K.
Tollison, Robert P., and Kaplan, David P., and Higgins, Richard S. Competition and Concentration: The Economics of the Carbonated Soft Drink Industry. Massachusetts: Lexington Books, 1991.
The US Soft Drink Industry
Mason, Sara and Rasmussen, Rachel. (12/01/2003) "State of the industry: understanding consumer need and opportunity can be the difference in beating a competitor in a crowded marketplace, no matter the economic climate." Global Cosmetic Industry.
Consumer Behavior in Taiwan, China, and the U.S.
Porter, Michael E. Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: The Free Press, 1998.
The Supermarket Industry
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