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Soft Drink Marketing Study Proposal
This article contains a proposal for marketing research in the soft drink industry. — 1,800 words; 2 sources; MLA
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Sources list for COMPETITOR ANALYSIS ON SOFT DRINK INDUSTRY

The Evolution of the Soft Drink Industry
Investigates the soft drink industry from it's inception to present day. — 2,150 words; 11 sources;
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The Soft Drink Industry
This paper offers a global analysis of the soft drink industry. — 3,150 words; 13 sources;
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"Soft Drinks Dominate Take-Home Beverage Business." Beverage Digest, January 22, 1997.
The US Soft Drink Industry

World of Information Report (2004) `The Market for Soft drinks in Thailand' Retrieved from http://worldofinformation.safeshopper.com/39/1238.htm?547 Accessed on 25 April 2004
Soft Drink Industry in Thailand and U.K.

Tollison, Robert P., and Kaplan, David P., and Higgins, Richard S. Competition and Concentration: The Economics of the Carbonated Soft Drink Industry. Massachusetts: Lexington Books, 1991.
The US Soft Drink Industry

Mason, Sara and Rasmussen, Rachel. (12/01/2003) "State of the industry: understanding consumer need and opportunity can be the difference in beating a competitor in a crowded marketplace, no matter the economic climate." Global Cosmetic Industry.
Consumer Behavior in Taiwan, China, and the U.S.

Porter, Michael E. Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: The Free Press, 1998.
The Supermarket Industry


 

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