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Duska, R.: 1997, "Whistleblowing and Employee Loyalty," in Ethic Theory and Business , T. Beauchamp and N. Bowie, Eds. (Prentice-Hall, Upper Saddle Rive, NJ).
Whistle Blowing
Uncles, Mark D., Dowling, Grahame R., and Hammond, Kathy, "Customer Loyalty and Customer Loyalty Programs." University of New South Wales School of Marketing Working Paper 98/6, University of New South Wales Web site. 27 Nov. 2004.
Loyalty Programs
Beal, Barney. "Getting Loyalty Programs Right." CRM News 14 Jul 2004. TechTarget. 27 Nov. 2004. <http://searchcrm.techtarget.com/originalContent/0,289142,sid11_gci992695,00.html>.
Loyalty Programs
News excerpts from Wiredhotlier.com titled, "Hotel Loyalty Programs Seen Having Minimal Impact", September 2001, Reuters
Customer Loyalty in the Hotel Industry
Abrams, Rhonda. "Creating Customer Loyalty." Inc. Jan. 2003, Inc.com. 27 Nov. 2004. <http://www.inc.com/articles/2003/01/25082.html>.
Loyalty Programs
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