Company Loyalty essays

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	1	COMPANY LOYALTY Definition by WordNet
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Company Loyalty and Worker Entitlement
An in-depth examination of the link between company loyalty and worker satisfaction and entitlement. — 52,818 words; 230 sources; MLA
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Brand Loyalty and Lifetime Revenue
A look at the importance of brand loyalty. — 2,070 words; 6 sources; APA
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Customer Loyalty Programs
This paper explores whether customer loyalty programs are affecting profit and market share. — 1,816 words; 16 sources; APA
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Retaining Customer Loyalty - General Electric
This essay discusses the business strategies employed by General Electric to ensure that the company maintains customer loyalty. — 729 words; 4 sources; APA
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Marketing: Switching Costs and Customer Loyalty
An in-depth investigation of the role of switching costs in influencing customer loyalty in the financial services industry. — 12,900 words; 62 sources; APA
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	3	Sources list for COMPANY LOYALTY
	Uncles, Mark D., Dowling, Grahame R., and Hammond, Kathy, "Customer Loyalty and Customer Loyalty Programs." University of New South Wales School of Marketing Working Paper 98/6, University of New South Wales Web site. 27 Nov. 2004. Loyalty Programs Abrams, Rhonda. "Creating Customer Loyalty." Inc. Jan. 2003, Inc.com. 27 Nov. 2004. <http://www.inc.com/articles/2003/01/25082.html>. Loyalty Programs Beal, Barney. "Getting Loyalty Programs Right." CRM News 14 Jul 2004. TechTarget. 27 Nov. 2004. <http://searchcrm.techtarget.com/originalContent/0,289142,sid11_gci992695,00.html>. Loyalty Programs News excerpts from Wiredhotlier.com titled, "Hotel Loyalty Programs Seen Having Minimal Impact", September 2001, Reuters Customer Loyalty in the Hotel Industry Laurette Dube and Leo M. Renaghan, "Building Customer Loyalty -Guests Perspectives on the Lodging Industry Functional Best Practices (Part I)", Cornell hotel and restaurant administration Quarterly, August 1999, pp. 20-23 Customer Loyalty in the Hotel Industry