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Papers Available for Commercialization Of Sports |
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Sources list for COMMERCIALIZATION OF SPORTS |
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Wilson, Brian and Robert Sparks. "'It's Gotta Be the Shoes': Youth, Race, and Sneaker Commercials." Sociology of Sport Journal, 13(4). (1996).
Puma AG
Wenner, Lawrence. (1994). "The Dream Team, Communicative Dirt, and the Marketing of Synergy: USA Basketball an Cross-merchandising in Television Commercials." Journal of Sport and Social Issues 18 (1), 27-47.
“Where Have You Gone Joe DiMaggio?â€
Ad Hoc Committee on Sports and Children of the FIMS Education Commission. Sports and children. Position stand of the International Federation of Sports Medicine and World Health Organization on "Organized Sport for Children". Olympic Coach, Summer 1997: 6
Increasing Sports Injuries
Hessert, Kathleen. (1997). How to Prepare PR Professionals for the Dennis Rodman's and Michael Irvin's of Sports. International Sports Summit. Retrieved from the Internet at: http://www.bernsteincrisismanagement.com/nl/crisismgr000701.html.
Crisis Management
Burrow, Marshall. "Do sports players get paid too much so ticket prices go up/ sports and salaries" The Vocal Point. December 1997. http://bvsd.k12.co.us/schools/cent/Newspaper/dec97/p6/stories/borrow-sports.html
Professional Athletes
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