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Essentials of Healthcare Advertising
An advertising plan and promotional strategy for a medical imaging service. — 1,500 words; 3 sources; APA
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Histories of American Advertising
A historical look at the world of advertising from several different perspectives. — 2,352 words; 5 sources; MLA
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The Ethics of Educational Advertising
An analysis of the ethics of educational advertising in Chinese and European markets. — 25,041 words; 34 sources; APA
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A Feminist Reading of Fashion Advertising
A feminist analysis of an advertisement by fashion designer Gucci. — 750 words; 5 sources; MLA
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Controversial Television Advertising
This paper argues that parents are responsible for keeping their children from watching controversial television advertising. — 840 words; 4 sources; APA
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Sources list for COLORS OF BENETTON ADVERTISING CONTROVERSIES
  
 
Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising

Fernandez, K.V. 2000, 'The effectiveness of information and color in yellow pages advertising', Journal of Advertising, vol. 29, iss. 2 (Summer), pp. 61-73.
Survey Methods for Educational Research

Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics

Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.edu/research/quotes/Q100.html
Politics of Advertising

Stephens, D. L., Hill, R. P., & Hanson, C. (1994). The Beauty Myth and Female Consumers: The Controversial Role of Advertising. Journal of Consumer Affairs, 28(1), 137+. Retrieved May 10, 2005, from Questia database, http://www.questia.com.
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