Color In Advertising essays

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	1	COLOR IN ADVERTISING Definition by WordNet
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Linguistics and Retextualization in Advertising
This paper discusses the theoretical and descriptive application of linguistics and retextualization to the field of advertising. — 7,530 words; 20 sources; APA
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Color in Graphic Design
This paper is a literature review studying the effect of color, primarily in print media, on the way people feel when they see an advertisement or some other kind of information in the media. — 29,980 words; 53 sources; APA
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Advertising Campaign Outline
The paper outlines a suggested advertising campaign for a children's toaster pastry - Kellogg's Pop Tarts. — 1,210 words; 3 sources; APA
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Colored Woman and the Media
A look at the stereotyping of women of color in contemporary television advertisements. — 1,877 words; 22 sources; MLA
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Nintendo's Integrated Marketing Communications Program
An in-depth evaluation of the effectiveness of the Integrated Marketing Communications (IMC) campaign for the Nintendo Wii. — 4,157 words; 19 sources; APA
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	3	Sources list for COLOR IN ADVERTISING
	Fernandez, K.V. 2000, 'The effectiveness of information and color in yellow pages advertising', Journal of Advertising, vol. 29, iss. 2 (Summer), pp. 61-73. Survey Methods for Educational Research Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004 The Cost of Advertising Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32 Psychographics Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.edu/research/quotes/Q100.html Politics of Advertising Cudlipp, Diane: "Who Is Talking About Regulating Advertising?" Advertising World, Feb/March, 1984 Global Advertising Agencies