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Papers Available for Coke Pepsi Challenge |
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Sources list for COKE PEPSI CHALLENGE |
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Twitchell, E.E. (2004, December 14). Pepsi's challenge. SmartMoney Magazine. Retrieved January 25, 2005 from Web site: [10]http://yahoo.smartmoney.com/mag/ceo/index.cfm?story=january2005&afl=yahoo
Business Overview: Coke and Pepsi
Richey, Matt. (2001). "Coke vs. Pepsi." Microsoft Internet Explorer. www.fool.com/portfolios/rulemaker/2001/rulemaker010330.htm. February 7, 2005
The Carbonated Soft Drink Market
Coonan, C. 1993, 'Coke battles Pepsi,' Business & Finance, vol. 30, pp. 30.
Internationalization of Branding
"Coke, Pepsi go all out" (Sep 7-13, 2000) The Nation News Retrieved from www.nationmultimedia.com/edu/edu_back/Sep4_10/learneng2.html Accessed on 25 April 2004
Soft Drink Industry in Thailand and U.K.
Walsh, Chris (2005). "Coke Elbows its Way into Pepsi Center." Microsoft
The Carbonated Soft Drink Market
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