"Free Money and the CAPM: Capital Asset Pricing Model" Retrieved from http://www.sherlockinvesting.com/articles/capm.htm Accessed on 29 July, 2004
Finance Theory
McCracken, Mark. CAPM. 22 Dec. 2004 <http://www.teachmefinance.com/capm.html>.
Finance Modules
Richey, Matt. (2001). "Coke vs. Pepsi." Microsoft Internet Explorer. www.fool.com/portfolios/rulemaker/2001/rulemaker010330.htm. February 7, 2005
The Carbonated Soft Drink Market
"Splenda Coke!" (2004). Microsoft Internet Explorer. www.handcoding.com/archives/000815.shtml. February 7, 2005.
The Carbonated Soft Drink Market
"All-Channel Non-Carbs: Coke Leads with Above-Industry Growth. Sports Drinks Gain on Teas." Beverage Digest, May 14, 1999.
The US Soft Drink Industry
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