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The Coffee Industry
Goll, David. (2003, February 24). "Strong Sales Put Buzz in Specialty Coffee Industry" East Bay Business Times. Retrieved from http://eastbay.bizjournals.com/
Coffee Shops
Cunningham, William A., Glisson, L.Milton., Harris, James R., Lorenzo-Aiss, Janet Di. (1996). `Airline industry strategic alliances: marketing and policy implications'. International Journal of Physical Distribution & Logistics Management Vol 26 No 3: 26-
The Airline Industry and British Airways
Anita McGahan and Michael Porter. 1997. How much does industry really matter? Strategic Management Journal, Special Issue, Volume 18, 15-30
Porter's Five Forces
Church, J. & Ware, R. The Lemons Principle: Industrial Organization, A Strategic Approach. McGraw-Hill, 2000.
The Lemon Principle
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