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CLASSICAL CONDITIONING WITH ADVERTISING Definition by WordNet

(noun) classical conditioning,
conditioning That Pairs A Neutral Stimulus With A Stimulus That Evokes A Reflex; The Stimulus That Evokes The Reflex Is Given Whether Or Not The Conditioned Response Occurs Until Eventually The Neutral Stimulus Comes To Evoke The Reflex

Sources list for CLASSICAL CONDITIONING WITH ADVERTISING

Stuart, E.W., Shimp, T.A., & Engel, R.W. (1987). Classical Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context. Journal of Consumer Research 14, 3: 334-49.
Consumer Psychology and Marketing Performance

Operant and Classical Conditioning. (2004). Retrieved November 22, 2004, from http://www.Alleydog.com/glossary/definition.cfm?term=Classical%20Conditioning
Topics in Psychology

Cocks, R. (a2004, February) Classical conditioning. (Learning theories part 1). Psychology Review, 10.3, 2(5).
Extinguishing Undesired Habits

Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising

Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics

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