(noun) classical conditioning,
conditioning That Pairs A Neutral Stimulus With A Stimulus That Evokes A Reflex; The Stimulus That Evokes The Reflex Is Given Whether Or Not The Conditioned Response Occurs Until Eventually The Neutral Stimulus Comes To Evoke The Reflex
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Stuart, E.W., Shimp, T.A., & Engel, R.W. (1987). Classical Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context. Journal of Consumer Research 14, 3: 334-49.
Consumer Psychology and Marketing Performance
Operant and Classical Conditioning. (2004). Retrieved November 22, 2004, from http://www.Alleydog.com/glossary/definition.cfm?term=Classical%20Conditioning
Topics in Psychology
Cocks, R. (a2004, February) Classical conditioning. (Learning theories part 1). Psychology Review, 10.3, 2(5).
Extinguishing Undesired Habits
Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising
Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics
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