Citibank UK. (2004-2005). Credit Cards: A Range of Citi Visa Cards. U.K.: Citicorp. Available from: http://www.citibank.co.uk/uk/bankingproducts/creditcards/index.jsp Accessed 20^th February 2005
Advertising and Sales Promotion
An excerpt from the case study "Citibank implements Six Sigma" Available from: http://www.bpmg.org/Articles_CaseStudies/Case-CitibankSixSigma_NF14.htm
Contemporary Management
Case study "Citibank implements Six Sigma" Available from: http://www.bpmg.org/Articles_CaseStudies/Case-CitibankSixSigma_NF14.htm
Reengineering in Management
Rucker, R. (2000) Citibank increases customer loyalty with defect-free processes The Journal for Quality and Participation, 23, 32-36,
'Six-Sigma'
Stephen R.Covey - Activity-Based Management - Second edition edited by Steve Player and David E.Keys WCM Player Keys
Financial Management at Citibank
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