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Belch, G. E. and Belch, M.A. (2001) Advertising and promotion: an integrated marketing communications perspective (5^th Ed.), London: Irwin/McGraw-Hill.
British Airways
Baack, D. and Clow, K. E., 2004. Integrated Advertising, Promotion, and Marketing Communications. 2nd Edition. New Jersey: Prentice-Hall Inc.
Online Brand Building and Management
Cooper, Lee G.; Baron, Penny; Levy, Wayne; Swisher, Michael; Gogos, Paris. (1999). PromoCast: a new forecasting method for promotion planning. Marketing Science, Summer v18 i3 p301(16) Retrieved on August 16, 2004 from UOP Library, Infotrac Database.
Forecasting Methods
Wolosz, Joe, Hotel & Motel Sales, Marketing & Promotion: Strategies to Impact Revenue & Increase Occupancy for Smaller Lodging Properties, Infinite Corridor Publishing, 1997
Entrepreneurial Management in the Hospitality Industry
Rubel, Chad. "Cigarette Ads Went First; What Next?" Marketing News. June 5, 1995: 12-17.
Changes in Television Censorship
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