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Scott, D.N. "If You Brand It, They Won't Just Buy, They'll Buy In." Econtent 26(August/September 2003), 72.
E-Commerce and Bumble Products
Lenny, R.H. "Hershey's." CAGNY Conference Presentation. Feb. 18, 2004. Slides 5, 8, 10, 13, 15, 23-26, 39, 41-42, 44-48, 57-58, 84, 89, 92-93, 99. Accessed Mar. 26, 2004: http://media.corporate-ir.net/media_files/NYS/HSY/presentations/hsy_021904/sld001.ht
Hershey's "Swoops"
Dittmar, H., Long, K., & Meek, R. (2004). Buying on the Internet: Gender Differences in On-Line and Conventional Buying Motivations. Sex Roles: A Journal of Research, 50(5-6), 423+.
Where to Shop? The High Street vs. The Internet
Larson, Michael. "Thinking About Buying a House? When to Just Say No." Bankrate, Inc. March 2004. http://www.bankrate.com/brm/news/mtg/19990805.asp
Advice on Buying or Renting a Home
Jennings, J. (2005) Segmentation: Learning From Best Buy. Click Z Network. Retrieved September 30, 2005, from http://www.clickz.com/experts /emmkt/em mkt/article.php/3547661
Best Buy
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