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Data from Harbour, Jim. "What Chrysler Can Do for Daimler." Automotive Industries, 178(7). July 1998, 77+. Online. Melvyl. No page numbers in printout.
DaimlerChrysler
"Worldwide Fender Blender: Billed as a 'Merger of Equals,' the Union of Chrysler with Daimler-Benz Has Been Anything But..." Time, 153(20). 24 May 1999, 58+. Online. Melvyl. No page numbers in printout.
DaimlerChrysler
Harbour, Jim. "What Chrysler Can Do for Daimler." Automotive Industries, 178(7). July 1998, 77+. Online. Melvyl. No page numbers in printout.
DaimlerChrysler
Manktelow, James. (2003). SWOT Analysis: Understanding Strengths, Weaknesses, Opportunities and Threats. MindTools: Essential Skills for an Excellent Career. Retrieved October 27, 2003 from the World Wide Web: http://www.mindtools.com/ swot.html.
"Battered Women Fighting Back!"
SWOT Analysis. (2004) http://www.marketingteacher.com/Lessons/lesson_swot.htm
Global and Domestic Marketing Decisions
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