Moore, Christopher. Maxwell, Gillian, Barron, Paul. "UK Retail Consumers - Are They Being Served." Journal of Consumer Satisfaction, Vol 9 (1996). 229-239
Managing Marketing Communications
Moore, Christopher. Maxwell, Gillian, Barron, Paul. "UK Retail Consumers - Are They Being Served." Journal of Consumer Satisfaction, Vol 9 (1996). 229-239
Managing Marketing Communications
Equifax. (2001). Micromatch. Available: http://www.equifax.co.uk/equifax/consumer/mmatch.pdf
Brand Names Versus Generics
"Chocolate." Chocolate.org. < http://www.chocolate.org/>.
Chocolate
ChocsAway Online Guide. "Types of Chocolate." Accessed Oct. 19, 2004: http://www.chocolate.gb.com/chocolate-bar.htm
Chocolate
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