Merck Announces Voluntary Worldwide Withdrawal of Vioxx 2004 Sep 30 [Online] available at: http://www.vioxx.com/rofecoxib/vioxx/hcp/hcp_notification_physicians.jsp Paraphrased 2004-12-11 Pharmaceutical Industries: Merck & Co., Inc.
International Pharmaceutical Industry
Hensley, S., Vranica, S., Wilde-Matthews, A. (2005, February 22) Merck, Pfizer Face Advertising Obstacle;If Vioxx, Celebrex Return, The Drugs Promotion Will Be a Difficult Task. The Wall Street Journal, p. B3
Crisis Communication in Public Relations
Hensley, S., Vranica, S., Wilde-Matthews, A. (2005, February 22) Merck, Pfizer Face Advertising Obstacle;If Vioxx, Celebrex Return, The Drugs Promotion Will Be a Difficult Task. The Wall Street Journal, p. B3
VIOXX Crisis
Wilde-Matthews, A, Martinez, B. (2004, November 1) Warning Signs: E-mails suggest that Merck Knew Vioxx's Dangers at Early Stage;As heart risk Evidence Rose, Officials Played Hardball. Wall Street Journal pA1..
VIOXX Crisis
Wilde-Matthews, A, Martinez, B. (2004, November 1) Warning Signs: E-mails suggest that Merck Knew Vioxx's Dangers at Early Stage;As heart risk Evidence Rose, Officials Played Hardball. Wall Street Journal pA1..
Crisis Communication in Public Relations
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