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Rafee, A. (May 2004). "The key to targeting lies in users' real behaviour." New Media and Age.
Consumer Behavior Study in International Banking
Meyrowitz, Joshua (1985): No Sense of Place: The Impact of Electronic Media on Social Behaviour. New York: Oxford University Press
Electonic Media: Changing Social Behaviour?
Trevino, L., Lengel, R., Bodensteiner, W. Gerloff, E. and Muir, N. (1990) "The Richness Imperative and Cognitive Style: The Role of Individual Differences in Media Choice Behaviour", Management Communication Quarterly Vol. 4, pp176- 197.
Informal vs. Formal Communication
Rabak-Wagener, J., Eickoff-Shemek, J., & Kelly-Vance, L. (1998). The effect of media analysis and behaviors regarding body image among college students. Journal of American College Health. 47 (1). 29-36.
Women’s Magazines
"Research on the Effects of Media Violence." Media Awareness Network. 2005. Online at < http://www.media-awareness.ca/english/issues/violence/effects_media_violence.cfm>.
Media Violence
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