Swift Ronald S. (2000), Accelerating Customer Relationships----Using CRM and Relationship Technologies. Prentice-Hall.
Customer Relationship Management
Don't get stuck in these customer satisfaction ruts. (2003) Report on Customer Relationship Management) Institute of Management & Administration, September 1. Retrieved July 9, 2004 from www.highbeam.com.
Customer Service
Reichfield, F. and Sasser, W. (1990) `Zero defections: quality comes to customer service', Harvard Business Review, Sept-October, pp.105-111.
The Six Sigma Concept
Srinivasan, S. (2004). Customer relationship management: its dimensions and effect on customer outcomes. Journal of Personal Selling and Sales Management, 9, p. 1-20.
Operations of K2 Skis
Hallowell, r., Schlesigner, L.A., & Zornitsky, J. (1996). "Internal service quality, customer and job satisfaction: Linkages and implications for management." Human Resource Planning, 19(2): 20-31
Organizational Rewards System
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