(noun) Celebrex,
a Cox-2 Inhibitor (trade Name Celebrex) That Relieves Pain Without Harming The Digestive Tract
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Pfizer Pharmacia: Celebrex. January 2004. G.D. Searle LLC. 8 March 2005. http://www.celebrex.com/pdf/Celebrex_PI.pdf
Celebrex
Drugs & Vitamins: Celebrex. 29 March 2004. Express Scripts. 24 February 2005. Express Scripts, Inc.
Celebrex
Data sheet: Celebrex. 29 April 2004. Information for Health Professionals. 8 March 2005. http://www.medsafe.govt.nz/Profs/Datasheet/c/celebrexcap.htm
Celebrex
Pfizer Acted Responsibly in Sharing Celebrex Alzheimer's Study Data With FDA; Public Citizen Charge is Misleading and Unfair to Patients (2005, February 1). PR Newswire, retrieved April 28, 2005 from http://www.highbeam.com/library/doc3.asp?DOCID=1G1:1315
Pharmaceutical Public Relations
Hensley, S., Vranica, S., Wilde-Matthews, A. (2005, February 22) Merck, Pfizer Face Advertising Obstacle;If Vioxx, Celebrex Return, The Drugs Promotion Will Be a Difficult Task. The Wall Street Journal, p. B3
VIOXX Crisis
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Pharmaceutical Public RelationsThis paper examines the public relations practices of three pharmaceutical companies: Merck and its product VIOXX, Pfizer and its product Celebrex and Johnson & Johnson and its Direct-to-the-Consumer (DTC) marketing campaign. -- 3,000 words; 9 sources; APA www.termpapers2000.comCelebrexA look at the pain medication called Celebrex. -- 908 words; 12 sources; MLA www.termpapers2000.comPfizer, Inc. and the Pharmaceutical IndustryThis paper is a risk analysis of Pfizer, Inc. and the pharmaceutical industry including its direct competitors: Bayer AG, Merck & Co., Novartis AG, Abbott Labs and Eli Lilly. -- 2,175 words; 7 sources; MLA www.termpapers2000.comCrisis Communication in Public RelationsThis paper discusses the crisis communication strategies used by Merck, Pfizer and Johnson & Johnson in problems marketing their specific controversial products. -- 2,400 words; 4 sources; APA www.termpapers2000.com |
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