(noun) case study,
a Careful Study Of Some Social Unit (as A Corporation Or Division Within A Corporation) That Attempts To Determine What Factors Led To Its Success Or Failure
(noun) case study,
a Detailed Analysis Of A Person Or Group From A Social Or Psychological Or Medical Point Of View
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Walsh, Chris (2005). "Coke Elbows its Way into Pepsi Center." Microsoft
The Carbonated Soft Drink Market
Coonan, C. 1993, 'Coke battles Pepsi,' Business & Finance, vol. 30, pp. 30.
Internationalization of Branding
"Coke, Pepsi go all out" (Sep 7-13, 2000) The Nation News Retrieved from www.nationmultimedia.com/edu/edu_back/Sep4_10/learneng2.html Accessed on 25 April 2004
Soft Drink Industry in Thailand and U.K.
Richey, Matt. (2001). "Coke vs. Pepsi." Microsoft Internet Explorer. www.fool.com/portfolios/rulemaker/2001/rulemaker010330.htm. February 7, 2005
The Carbonated Soft Drink Market
"The `Coca-Cola' Brand and Sponsorship" Business 2000: Case Study. Retrieved from [1]http://www.business2000.ie/cases/cases/case6.htm Accessed on 15 January 2005
Marketing Mix
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