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Papers Available for Case Studies |
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Sources list for CASE STUDIES |
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Media Awareness Network. (2004). Calvin Klein: A Case Study. Retrieved Sept. 15, 2004: http://www.media-awareness.ca/english/resources/edu cational/handouts/ethics/calvin_klein_case_study.cfm
Global and Domestic Marketing
Phase 5 "RBC Case Study" http://www.phase-5.com/p5-case_studies/bank_tracking.php
Online Banking and Bill Payment
Public Relations Case Studies. 20, October 2003. [3]http://www.grovesrojasemerson.com/public_relations_case_studies.htm.
Public Relations Efforts
The Axelrod Group: Case Studies Accessed online 18^th Jan 05: http://www.axelrodgroup.com/case_studies.shtml
Group Dynamics
Bei, L., & Widdows, R. (1999). Product Knowledge and Product Involvement as Moderators of the Effects of Information on Purchase Decisions: A Case Study Using the Perfect Information Frontier Approach. Journal of Consumer Affairs, 33(1), 165. Retrieved Ju
Organic Foods Purchase
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