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Papers Available for Cars Production Selling Marketing |
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Sources list for CARS PRODUCTION SELLING MARKETING |
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Quinn, C. (1999, Autumn). How leading-edge companies are marketing, selling, and fulfilling over the internet. Journal of Interactive Marketing, 39-50.
The Digital Economy
Koland, Cordell. "New Strategies in Auto Selling: New Cars." Cincinnati Business Courier. October 3, 1994: 11-13.
Saturn's Marketing Policy
(Vehicle Assembly: Industry Information - Trends Shaping the IndustryGreen Cars)Vehicle Assembly: Industry Information - Trends Shaping the Industry. Ed. Green Cars. Green Cars. 7 Feb. 2004 <http://www.environmentaldefense.org/documents/ 998_GC_industryin
International Marketing
(Vehicle Assembly: Industry Information - Trends Shaping the IndustryGreen Cars)Vehicle Assembly: Industry Information - Trends Shaping the Industry. Ed. Green Cars. Green Cars. 7 Dec. 03 <http://www.environmentaldefense.org/documents/998_GC_industryinfo.
Ford and GM Business Strategy
Moore, Geoffrey A. Crossing the Chasm: Marketing and Selling Technology Products To Mainstream Customers. New York: HarperCollins, 1991.
Corporate Innovation
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